Radio Advert Codes and Conventions

BBC 4 Radio Trailer on a Weather Documentary

o Sound effects

o Voiceover (weatherman, John Kettley)
o Female voiceover at the end
    Scheduling
    Coming soon
    Channel
• Sfx realte to what the weatherman was saying
• Humour in script
• Sound levels – weather becomes louder

Last chance to see

• Voiceover Stephen Fry
   o Like he is telling a story
   o Calm delivery
• SFX relate to what he’s saying
• Music bed – gentle
• Woman voiceover with scheduling
   o All other sounds stop

Special needs pets

• Music bed throughout
• Woman ‘introducing’ excerpts
• Music is juxtaposed with subject
   o Silly
   o Quirky
• Woman voiceover intercut with extracts
• Poses questions for the audience
• Intrigues audience
• Scheduling

Codes and Conventions of a Radio Trailer

• Voiceover intercut throughout
• Trailer should intrigue an audience
• Make them want to find out more
• Scheduling info at the end always goes title, day, time, channel
• Music bed where appropriate
• 30 – 40 seconds long
• Slogan• Extracts from the programme



Creation of Newspaper Advert

Finished Product

Examples of Newspaper Adverts and Codes and Conventions

Codes and Conventions of a print advert



• A4 landscape

         o Versatile
         o Can fit into different sizes

• One main image

         o Striking
         o Sums up the programme

• Text

         o Slogan
         o Title
         o Scheduling
         o TV company logo



Editing The Documentary

This is the sheet were we decided what we were going to put in the documentary and in the order we were going to put them in. We also included what transition would be used.

These are the voxpops on the timeline, they were constructed by putting the whole video file in and using the razor to cut out the not so entertaining interviews. We the reordered them.

This is the razor tool.

This is how the razor tool was used when deleting questions out of interviews.

The interview was seleted from the whole video while that was captured

I dragged the whole interview to the timeline

The question was selected with the razor tool

The question was then deleted

And the interview was then dragged together

This is now ready for cutaways to be added so the interview flows

Here is an interview with cutaways added:

The graphics were added to the corner of the interview to show the name and occupation of the interviewee

This is the editing

 And this is how it looks when edited in.

The audio levels when they changed using 2 different methods, the audio level should always be undrer -6, like this..

This is how they are changed:

The Audio mixer

And adjusting the sound levels on the timeline

When finished, the documentary was then rendered



Photos of Recording

This is where we logged all the clips we have filmed, and the wrote were they were on the tape and weather or not it was going to be used.

Voiceover For Documentary

Opening Voiceover
In Britain on average a person eats 4.2 sandwiches a week. Sandwiches have been getting a bad press lately with the popularity of fast food sandwiches growing, such as Subway and the McDonalds deli menu. The sandwich industry itself is fast growing now employing over 300,000 people but is it the perfect lunch or is it responsible for the deteriorating health of the nation?
Before nurse

Although the sandwich strives to be a healthier alternative, do we really know what goes in to our favourite products and what are the healthy benefits we get from them?

Before dinner lady

Jamie Oliver has took up the cause of improving the nations school dinners, but with all this media attention are they really as healthy as they are made out to be?

Before food tech teacher

Results show that when it comes to food children would rather have the unhealthy option because it’s easier and supposedly tastier. However schools are the fore front of trying to educate children that healthy doesn’t mean boring and tasteless.

Food tech teacher interview

We filmed an interview with a food tech techer at Weatherhead about the cooking skils the pupils have when they join the school, healthy eating and sandwiches. These are the questions we asked:


1. Why do you think young people are choosing to make sandwiches instead of cooking a meal?


2. Do you think that sandwiches are a healthier option for lunch and why?

3. What are peoples cooking skills like when they come to this school?

4. Tell me about the sandwich project you teach in year 7?

5. Why do you teach it?

6. Whats your perfect lunch and why?

7. Do you think pupils should be taught healthy cooking from an earlier age and why?

8. Whats your favourite sandwich?

This interview was succesful and will be used in our documentary. We also filmed cutaways in a food tech lesson of year 9's making starters for a food project. These cutaways will be used in the interview.

Cutaway filming

We filmed general cutaways such as people eating sandwiches. To film this we set the camera up in the sixth form common room and made a plate of sandwiches. We got volunteers to eat the sandwiches while we just filmed there mouths. We filmed them from different angles and all were successful they will be used in our documentary.



We also filmed other cutaways such as sandwiches getting taken off a plate and a sandwich being eaten in stop motion form.

Dinnerlady Interview

We also filmed an interview with a dinner lady. We based this interview in the cafeteria and filmed it in mid shot. The questions we asked in this interview were:

1. School dinners have had a lot of criticism over the years, why do you think this is?


2. How have school dinners changed over the years?

3. Tell me about the guidelines you have to follow when preparing school dinners

4. What do you consider to be the perfect lunch and why?

5. What do students prefer to buy, hot meals or sandwiches and why do you think they are popular?

6. Do you think sandwiches are healthy? Explain?

7. What do you think are more healthy school meals or packed lunches and why?

8. What do you do to attract students to healthier options?

9. What is your favourite sandwich?


This interview was also successful and the answers she gave were very detailed. We also explained the codes and conventions of the interview before she started so that we wouldn't have to film it twice.

During the filming of this interview we filmed cutaways relevant to the interview with the dinner lady and the interview with the school nurse. Both the interview and cutaways were successful and both will be used in our documentary.

Nurse interview

For the healthy eating subject in our documentary we got an interview with the school nurse about healthy eating and the healthy eating of school dinners. We originally waned a dietician to interview but after numerous calls to the doctors, gym and hospital none were available for an person to person interview but some were available for an interview over the phone which could not be used in our documentary.



The questions for this interview were as follows:



This interview came out very successful. We filmed the interview in the nurses office in front of some healthy eating posters so the miss en scene represented the subject matter.


We filmed cutaways for this interview at lunchtimes while children were eating there lunch in the canteen.

Title scene filming

For our titles we did a stop motion animation of a sandwich making itself. We tried 3 different ways before we got it to work they were:
* Video camera
* Digital camera
* Webcam
The video camera method didn't work as the lighting wasn't right and the editing would have taken too long
The digital camera method didn't work as the contrast on the photos made the items on the sandwich look different colours. So when we put the animation together it looked like it was flashing.
Our last method was using a HD webcam and a program called frame to frame for Mac. This gave us the opportunity to review each frame before carrying on and the chance to delete and retake.

Voxpop filming

The question we asked when doing our voxpops was 'Whats your favourite sandwich?'
We had to film our voxpops twice the reasons we couldn't use the first ones were:


• The tape jumped

• We based it outside subway so each person we asked were relating their answers to subway products.

• Our framing of the voxpops was wrong for the codes and conventions of a voxpop.


We solved this by filming it again. We moved location to the middle of the shopping centre this meant that there were more people around and they weren't relating all their answers to subway products.


These new voxpops were successful and will be used in our documentary.

Sandwich shop owner interview

We filmed in the sandwich shop veronicas based in moreton cross. During this interview the questions were:



1. What is your favourite sandwich?


2. Do you consider a sandwich a healthy option?

3. What made you want to run a sandwich shop?

4. Tell me about a typical day here?

5. Why do you think people like sandwiches? What’s the appeal?

6. Tell me about your sandwich range, most expensive, cheapest......?

7. What do you say to the criticism that sandwiches are unhealthy?

8. What would you consider the perfect lunch?

9. How do you come up with new fillings to put in the sandwiches and do you test them first or just put them on sale?

10. Do you have regulars and if so, do they always get the same?

11. What do you think the appeal is of sandwiches?

12. Do you do requests and if so, what was the most unusual?

13. What are the most and least popular sandwiches bought?


This interview was successful and we are using most of the questions in our documentary. While there we had to film the start of the interview twice as the owner looked at the camera while we were filming the interview, he kept moving and he also didnt answer the question with the question we asked. So we then told him and interviewed him again.


We also filmed cutaways after the interview and made sure they were relevant to the questions we asked and the answers we were given.

Mise - en - scene for interviews and opening titles

Interview with sandwich shop owner

Interview with nurse

Storyboard for opening titles

Running order

Running Order

Documentary:  ‘The Perfect Lunch?’      

Channel:  Channel 4

Scheduling:  Saturday 5^th November 9:30pm

The blue shows the first 5 minutes                                                                     

Research for Documentary

Documentary Research


Primary

• Interview with sandwich owner

o Mise en scene – The sandwich shop

o Asking questions about the health of sandwiches and popular sandwiches

• Vox pop

o Outside a sandwich shop

o Question – Whats your favourite sandwich?

o Picking out the most interesting answers

• Phone interview with nurse

o Asking about the health of sandwiches

o May not be used due to the lack of visual elements but will be used as research for voiceover.

o Leaflets from nurse and food tech department.

Secondary

• Archive material of adverts and TV shows about sandwiches

o Friends (Various Joey and Pheobe clips)

o One with the police car

o My sandwich

o Pheobes tries meat

o Scooby doo

o Subway adverts

o Sandwich adverts

Formal Proposal

Topic: Sandwiches
Type of Documentary: Mixed
Style of Documentary: Informal
Channel and Scheduling: Channel 4, 8.30pm – Wednesday
Target Audience: Teenagers/Young Adults

Primary Research:
Interviews
Vox Pop
Location for filming
Dietician/Nurse
Sandwich shops

Secondary research:
Archive footage
Sandwich history
Internet Research
TV shows

Narrative structure: Open, Non-linear

Outline of content:
History of the sandwich
Vox pop – “What’s your favourite sandwich?”
Interview with shop owner
Interview dietician
Still images – most expensive sandwich
Cutaways - Sandwich getting eaten, making a sandwich
Childrens school dinners
Interview with a dinnerlady
Sandwich facts

Resource requirements:
Video camera
Still camera
Compute – adobe premier to edit
Voice recorder
Microphone
Studio

Brainstorming Content for Documentary

Audience Research Video Recordings

Audience Research

How old are you?

The graph shows we only asked people within our target audience mostly 17 and 18 year olds as they are the mostly the people are programme will appeal to. 

Are you male or female?

Two thirds of our questionnaire was asked to females as typically women are more interested in food programmes than men.

What's your favourite sandwich? 

The most popular sandwich came out as chicken, this will be used as facts for the voiceover

Where is your favourite place to get a sandwich?

The most popular place to get a sandwich is subway as 2 thirds of the people we asked said subway. This will also be used as facts for the voiceover.

Why do you eat sandwiches?

 The most popular answer with a third of people saying it was that they taste nice, this will be used in the voiceover. 

Do you make your own?

 Do you consider sandwiches to be healthy?

 What do you usually have with you sandwich?

 Whats your favourite genre of music?

This question will be used to choose what music beds we will use

What would you have as an alternative to a sandwich?

 These answers will be used in the voiceover.

What meal would you usually have a sandwich for?

This will be used for the voiceover. 

Whats your favourite colour?

 This question will be used for the graphics on the documentary.

What TV channel do you usually watch?

Our programme will be on C4 as that came out as most popular

When do you usually watch TV?

Our show will be played of an evening as that came out s the most popular answer.