Radio Advert Codes and Conventions

BBC 4 Radio Trailer on a Weather Documentary

o Sound effects

o Voiceover (weatherman, John Kettley)
o Female voiceover at the end
    Scheduling
    Coming soon
    Channel
• Sfx realte to what the weatherman was saying
• Humour in script
• Sound levels – weather becomes louder

Last chance to see

• Voiceover Stephen Fry
   o Like he is telling a story
   o Calm delivery
• SFX relate to what he’s saying
• Music bed – gentle
• Woman voiceover with scheduling
   o All other sounds stop

Special needs pets

• Music bed throughout
• Woman ‘introducing’ excerpts
• Music is juxtaposed with subject
   o Silly
   o Quirky
• Woman voiceover intercut with extracts
• Poses questions for the audience
• Intrigues audience
• Scheduling

Codes and Conventions of a Radio Trailer

• Voiceover intercut throughout
• Trailer should intrigue an audience
• Make them want to find out more
• Scheduling info at the end always goes title, day, time, channel
• Music bed where appropriate
• 30 – 40 seconds long
• Slogan• Extracts from the programme