Radio Advert Codes and Conventions

BBC 4 Radio Trailer on a Weather Documentary

o Sound effects

o Voiceover (weatherman, John Kettley)
o Female voiceover at the end
    Scheduling
    Coming soon
    Channel
• Sfx realte to what the weatherman was saying
• Humour in script
• Sound levels – weather becomes louder

Last chance to see

• Voiceover Stephen Fry
   o Like he is telling a story
   o Calm delivery
• SFX relate to what he’s saying
• Music bed – gentle
• Woman voiceover with scheduling
   o All other sounds stop

Special needs pets

• Music bed throughout
• Woman ‘introducing’ excerpts
• Music is juxtaposed with subject
   o Silly
   o Quirky
• Woman voiceover intercut with extracts
• Poses questions for the audience
• Intrigues audience
• Scheduling

Codes and Conventions of a Radio Trailer

• Voiceover intercut throughout
• Trailer should intrigue an audience
• Make them want to find out more
• Scheduling info at the end always goes title, day, time, channel
• Music bed where appropriate
• 30 – 40 seconds long
• Slogan• Extracts from the programme



Creation of Newspaper Advert

Finished Product

Examples of Newspaper Adverts and Codes and Conventions

Codes and Conventions of a print advert



• A4 landscape

         o Versatile
         o Can fit into different sizes

• One main image

         o Striking
         o Sums up the programme

• Text

         o Slogan
         o Title
         o Scheduling
         o TV company logo



Editing The Documentary

This is the sheet were we decided what we were going to put in the documentary and in the order we were going to put them in. We also included what transition would be used.

These are the voxpops on the timeline, they were constructed by putting the whole video file in and using the razor to cut out the not so entertaining interviews. We the reordered them.

This is the razor tool.

This is how the razor tool was used when deleting questions out of interviews.

The interview was seleted from the whole video while that was captured

I dragged the whole interview to the timeline

The question was selected with the razor tool

The question was then deleted

And the interview was then dragged together

This is now ready for cutaways to be added so the interview flows

Here is an interview with cutaways added:

The graphics were added to the corner of the interview to show the name and occupation of the interviewee

This is the editing

 And this is how it looks when edited in.

The audio levels when they changed using 2 different methods, the audio level should always be undrer -6, like this..

This is how they are changed:

The Audio mixer

And adjusting the sound levels on the timeline

When finished, the documentary was then rendered



Photos of Recording

This is where we logged all the clips we have filmed, and the wrote were they were on the tape and weather or not it was going to be used.

Voiceover For Documentary

Opening Voiceover
In Britain on average a person eats 4.2 sandwiches a week. Sandwiches have been getting a bad press lately with the popularity of fast food sandwiches growing, such as Subway and the McDonalds deli menu. The sandwich industry itself is fast growing now employing over 300,000 people but is it the perfect lunch or is it responsible for the deteriorating health of the nation?
Before nurse

Although the sandwich strives to be a healthier alternative, do we really know what goes in to our favourite products and what are the healthy benefits we get from them?

Before dinner lady

Jamie Oliver has took up the cause of improving the nations school dinners, but with all this media attention are they really as healthy as they are made out to be?

Before food tech teacher

Results show that when it comes to food children would rather have the unhealthy option because it’s easier and supposedly tastier. However schools are the fore front of trying to educate children that healthy doesn’t mean boring and tasteless.