The Music Biz - The Marketing of Meatloaf

The Music Biz - The Marketing of Meatloaf

 The Album Art for the album the documentary was based on

Type of Documentary – Mixed

Themes

• ·         The marketing of music
• ·         Creation of image
• ·         Power of the media to influence an audience
• ·         Behaviour

Narrative structure

• ·         Non Linear
• ·         Closed Narrative Structure
• ·         Single Strand

Camerawork

·         Conventional Interviews

o   Framed to the left or right of the screen

o   Medium close up or close up

o   Eye line third of the way down the screen

• ·         Variety of camera work used
• ·         Close up of mics
• ·         Extreme close up of CD covers
• ·         Panning and zooming
• ·         Handheld in the media room
• ·         High and low angle
• ·         POV walking into the betting office

Mise-en-scene

• ·         Chroma key (green or blue screen)
• ·         Background is what the interviewee is talking about

Sound

• ·         Voiceover

o   Sarcastic

o   Male

o   Standard English

o   Calm and clear

o   Delivery intertwined with the footage

• ·         Meatloaf’s music.

Editing

• ·         Interviews dissolve in and out
• ·         Cut between the interviews to link together/cross cutting to construct the narrative.
• ·         Free chroma key to keep attention on the interview rather than the audience.
• ·         Cross cut between behind the scenes and finished video
• ·         Slow motion.

Archive Material

• ·         Magazine covers
• ·         CD covers
• ·         TV clips of performing
• ·         Music videos
• ·         Brit awards
• ·         Newspaper headlines
• ·         Magazine review pages
• ·         News footage

Graphics

• ·         Titles
• ·         Series logo
• ·         Name of person on screen and their jobs
• ·         Serif white, left or right of screen, capitals, italics.