TV Scheduling

TV Scheduling

The Schedule for each day is broken into clear segments. These segments are:

·         Breakfast

·         Daytime

·         Kids

·         Family

·         Adult

Each of these different segments has a different target audience, these are:

·         Daytime T.V is housewives.

·         Evening T.V is adults.

·         Morning and breakfast TV has a wide spread audience

·         Family and kids are for mostly children and their parents.

The most popular genres of television are:

·         Soaps

·         Gameshows

·         Talk shows

·         Films

There are 5 terrestrial channels each of which also has its own target audience these are:

·         BBC ONE – BBC one has a mixed target audience as there are programmes for everyone throughout different times of the day.

·        BBC TWO – BBC two is for intellectual adults and is often seen as a minority channel.

·         ITV – ITV also has a mixed target audience as it caters for everyone. ITV and BBC ONE are direct competitors as they both appeal to a large range of people.

·         Channel 4 - Channel four’s target audience is young adults from programmes such as Skins but it also appeals to educated adults.

·         Five – Also caters for all audiences but doesn’t compete with BBC one or ITV.

A large percentage of each channels schedule is taken up by repeats; this is to save money as it cheap to put a repeat on.

Channel 4 and Five import many of their programmes; this is because ITV and the BBC get money from either advertising or TV licenses to pay for funding for their programmes. Popular programmes such as CSI are cheap to put on and attract a large audience.

The term the watershed means that at 9 o’clock all viewing becomes unsuitable for children and some young adults.